1. Introduction

BDL Sports, LLC ("BDL," "Ball Don't Lie," "we," "us," or "our") operates the Ball Don't Lie website, mobile application, and related services (the "Platform"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you register for and use the Platform.

This Policy applies to all users of the Platform, including users who are minors. By using the Platform, you consent to the practices described in this Privacy Policy. If you do not agree, please do not use the Platform.

This Privacy Policy is incorporated into and subject to our Terms of Service.

2. Information We Collect

2.1 Information You Provide Directly

When you register for and use the Platform, you may provide us with:

• Identity & Contact: Full name, email address, phone number, mailing address
• Account Credentials: Username, password (stored in hashed/encrypted form)
• Age & Demographics: Date of birth, gender (optional)
• Athletic Profile: Skill level, position(s), playing history, stats, availability
• Profile Media: Profile photo, videos, and other media you upload
• Location: City, zip code, or precise GPS location (for game matching)
• Payment Information: Credit/debit card or other payment method (processed by our payment provider; we do not store full card numbers)
• Communications: Messages sent to other users or to BDL support
• User Content: Game reviews, ratings, comments, and other content you post

2.2 Information Collected Automatically

When you use the Platform, we automatically collect:

• Device information (device type, operating system, browser type, unique device identifiers)
• Log data (IP address, access times, pages viewed, links clicked, referring URL)
• Location data (general location from IP address; precise location only with your permission)
• Usage data (features used, game sessions joined, search queries)
• Cookies and similar tracking technologies (see Section 9)

2.3 Information from Third Parties

We may receive information about you from:

• Social media platforms, if you choose to connect your account or sign in via a third-party service
• Other users who tag you in content, report you, or otherwise reference your profile
• Identity verification services, where we use them to verify age or identity
• Analytics providers and advertising partners

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 To Provide and Operate the Platform

• Create and manage your account
• Match you with pickup games, leagues, and other players based on skill, location, and availability
• Process payments and manage transactions
• Enable communication between users through the Platform's messaging features
• Display your public profile information to other registered users

3.2 To Improve and Develop the Platform

• Analyze usage trends and patterns to improve Platform features and performance
• Conduct research and analytics
• Test new features and functionality

3.3 To Communicate With You

• Send transactional messages (account confirmations, game reminders, receipts)
• Send service updates, security alerts, and policy change notifications
• Respond to your support requests and inquiries
• Send promotional communications (with your consent, where required by law)

3.4 For Safety and Security

• Verify your identity and eligibility
• Detect and prevent fraud, abuse, and other harmful activities
• Enforce our Terms of Service and Community Guidelines
• Protect the safety of all users, particularly minors
• Comply with legal obligations and respond to law enforcement requests

3.5 Legal Bases for Processing (Where Applicable)

Where required by law, we process your personal information on the following legal bases: (a) performance of our contract with you; (b) our legitimate interests in operating and improving the Platform; (c) your consent; and (d) compliance with legal obligations.

4. How We Share Your Information

4.1 With Other Users

Certain profile information is visible to other registered users by default, including your display name, profile photo, skill level, position(s), statistics, and general location. You can adjust visibility settings in your account preferences.

4.2 With Service Providers

We share information with third-party vendors and service providers that perform services on our behalf, including:

• Cloud hosting and infrastructure providers
• Payment processors (who handle payment card data under their own PCI-compliant systems)
• Email and SMS delivery providers
• Analytics and performance monitoring services
• Customer support tools
• Identity verification and age-verification services

These providers are contractually required to use your information only to perform services for us and to protect your information.

4.3 For Legal Reasons

We may disclose your information if we believe in good faith that such disclosure is necessary to:

• Comply with a legal obligation, court order, or government request
• Enforce our Terms of Service
• Protect the rights, property, or safety of BDL, our users, or the public
• Investigate or prevent fraud, security incidents, or illegal activity

We will specifically report suspected child exploitation or abuse to the National Center for Missing and Exploited Children (NCMEC) and relevant law enforcement authorities as required by federal law.

4.4 Business Transfers

If BDL is involved in a merger, acquisition, financing, or sale of all or a portion of its assets, your information may be transferred as part of that transaction. We will notify you via email or a prominent Platform notice of any change in ownership or use of your personal information.

4.5 With Your Consent

We may share your information with third parties when you have given us your express consent to do so.

4.6 We Do Not Sell Your Personal Information

BDL does not sell, rent, or trade your personal information to third parties for their own marketing or commercial purposes.

5. Children's Privacy (COPPA)

5.1 Users Under 13

The Platform is not directed to children under 13. We do not knowingly collect personal information from children under 13 without verifiable parental consent. If a parent or guardian believes their child under 13 has created an account or submitted personal information without consent, please contact us immediately at privacy@bdlpickup.com. We will promptly investigate and, if confirmed, delete the information and terminate the account.

5.2 Parental Rights

If your child under 13 is using the Platform with your consent, you have the right to:

• Review the personal information we have collected from your child
• Request that we correct inaccurate information
• Request deletion of your child's personal information
• Refuse further collection or use of your child's information

To exercise these rights, contact us at privacy@bdlpickup.com with your name, your child's username, and your relationship to the child.

5.3 Users Ages 13–17

For users between 13 and 17, we apply the following additional protections:

• We do not use minor users' data for behavioral advertising or interest-based targeting
• We apply stricter default privacy settings to minor user profiles
• We limit the visibility of minor users' location information
• Parents and guardians may contact us to review or delete their minor child's account data

6. Data Security

We take the security of your personal information seriously and implement commercially reasonable technical, administrative, and physical safeguards to protect it, including:

• Encryption of sensitive personal data (including email addresses, dates of birth, and phone numbers) at rest using AES-256-GCM encryption
• Secure, hashed storage of passwords
• HTTPS/TLS encryption for all data transmitted between your device and our servers
• Access controls limiting employee and contractor access to personal data on a need-to-know basis
• Regular security assessments and monitoring

Despite these measures, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security. If you discover a security vulnerability, please report it to security@bdlpickup.com.

In the event of a data breach that may affect your rights or freedoms, we will notify affected users and relevant authorities as required by applicable law.

7. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. Specifically:

• Account data is retained for the duration of your account and for up to 3 years following account deletion, unless a longer retention period is required by law
• Transaction records are retained for 7 years for tax and accounting purposes
• Safety-related records (reports of abuse, harassment, or misconduct) may be retained indefinitely to protect the safety of the community
• Communications and messages are retained for up to 2 years after the conversation unless you request earlier deletion

When we no longer need personal data, we securely delete or anonymize it.

8. Your Rights and Choices

8.1 Access and Correction

You may access and update most of your personal information directly through your account settings. For data not accessible through your account, contact us at privacy@bdlpickup.com.

8.2 Deletion

You may request deletion of your account and associated personal information at any time by contacting support@bdlpickup.com. Please note that we may retain certain information as required by law or for legitimate business purposes (such as fraud prevention or safety records).

8.3 Communications Preferences

You may opt out of promotional email communications at any time by clicking the "unsubscribe" link in any marketing email or by updating your notification preferences in account settings. Note that you cannot opt out of transactional messages (such as account security alerts or booking confirmations) while your account is active.

8.4 Location Data

You may disable location sharing through your device settings or through your account privacy settings. However, disabling location data may limit your ability to use game-matching features.

8.5 California Residents — CCPA Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to:

• Know what personal information we collect, use, disclose, and sell
• Delete personal information we have collected (subject to exceptions)
• Opt out of the sale of your personal information (note: we do not sell personal information)
• Non-discrimination for exercising your CCPA rights

To submit a CCPA request, contact us at privacy@bdlpickup.com with "CCPA Request" in the subject line. We will respond within 45 days.

8.6 Other State Privacy Laws

Residents of Virginia, Colorado, Connecticut, and other states with comprehensive privacy laws may have additional rights regarding access, correction, deletion, data portability, and opting out of certain data processing. Please contact us at privacy@bdlpickup.com to exercise these rights.

9. Cookies and Tracking Technologies

9.1 Types of Cookies We Use

We use the following types of cookies and similar technologies:

• Essential Cookies: Required for the Platform to function (login sessions, security tokens)
• Performance Cookies: Help us understand how users interact with the Platform (page views, error rates)
• Functional Cookies: Remember your preferences and settings
• Analytics Cookies: Help us analyze usage patterns to improve the Platform

9.2 Managing Cookies

Most browsers allow you to refuse or delete cookies through your browser settings. Disabling essential cookies may prevent you from logging in or using core Platform features. We honor browser-based "Do Not Track" signals to the extent technically feasible.

9.3 Third-Party Analytics

We may use third-party analytics services (such as Google Analytics) that set their own cookies to collect information about your use of the Platform. These services' use of your information is governed by their own privacy policies.

10. Third-Party Links and Services

The Platform may contain links to third-party websites, social media platforms, or integrated services. This Privacy Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party services you access through the Platform. BDL is not responsible for the privacy practices of third parties.

11. International Users

The Platform is operated and hosted in the United States. If you access the Platform from outside the United States, your information will be transferred to and processed in the United States, where data protection laws may differ from those in your jurisdiction. By using the Platform, you consent to this transfer and processing.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will notify you by:

• Updating the "Effective Date" at the top of this policy
• Sending an email notification to the address associated with your account
• Displaying a prominent notice on the Platform

Your continued use of the Platform after any update constitutes your acceptance of the revised Policy. If you disagree with changes to this Policy, you should stop using the Platform and may request deletion of your account.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

For COPPA-related inquiries regarding a child's information, please include "COPPA Request" in your subject line and provide your name, relationship to the child, and the child's username.